With PPC you have the ability to target the individual customer early in the buying funnel. You can drop cookies on their computer while they are in the research and decision making phase. You have the opportunity to persuade them to buy now, or follow them around with retargeting.
With PPC, you know for certain which advertisement worked best, because it got the most clicks. More importantly, you'll know almost instantly, which ads convert into sales.
With PPC, you can split test a market, product idea, landing page, concept, headline, book title, etc, in less than an hour, for about $20. If you tried to do the same thing with SEO, it would take months of time and labor.
PPC is perfect timing. It's the right audience at the right time.
It's this easy. Lets say someone is searching for an acne cure. Your paid ad for an acne cure is at the top of Bing's search results page. In that ad you've used persuasive language, expressed in an emotional way. You've positioned your product as the solution to their problem.
Get ready for clicks. Lots and lots of clicks, which turn into sales and commissions for you!
The difference between successful people and really successful people, is that really successful people say no to just about everything.